Ford Racing vehicle was be used as a transporter for an Indy open wheeled car and a stock car that would, upon arriving at an event double as a consumer entertainment center. Suggesting that most fans had never had the opportunity to walk through a race teams hauler, our client suggested that the trailer remain the same as a typical hauler in the rear section with 2-car storage above.
Based upon this general outline, MarketPoint Productions worked out the space issues necessary to house the two cars overhead during transport while at the same time providing for a typical driver's lounge to be located midway in the trailer. In doing so, guests could enter the rear of the trailer and walk forward until exiting at the side door of the trailer. In addition to the walk through self-guided tour experience, our model suggested opening the passenger's sidewall at the “dance floor” level providing space for two video racing simulator vehicles. This opening in the side of the trailer transformed into an awning, deck and steps extending out from the side of the trailer's activity area.
