Knowing our background, The Cotter Group Agency gave MarketPoint Productions a blank tabletop in their request for a motor sports mobile exhibit that they had been asked to present to their client McDonald's. The mobile concept, which ultimately evolved into an interactive display, was to be introduced at the international conference held each year for franchisees of McDonald's restaurants worldwide.
Although we had designed and constructed numerous scale models in the past, to-date, this was the most exciting model design project we had ever undertaken. Its' importance was two fold. First, it had to be unique as a model displayed at the international conference and secondly, design
elements, activities and concept visuals needed to insure that it be the most outstanding exhibit vehicle once it was fabricated as a real exhibit.
